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# How to promote your product with your Promo Kit

Generate a **Promo Kit** for **25 credits** to get scripts & copy for promoting your product in your voice.

## What's in a Promo Kit?

| Format | Where to use it |
| ---- | ---- |
| Video ad read | Record a product mention inside one of your videos. |
| Video sales letter (VSL) script | Create a video that explains your offer on your website or Sales Page. |
| Video description | Add product information & a link below a relevant video. |
| Pinned comment | Give viewers a visible reminder & a link in the comments. |
| Community post | Introduce the product or share why it's useful with your audience. |

|| Your Promo Kit provides **written copy & scripts**. You record the videos & publish the posts yourself.

## 01. Generate your Promo Kit

Open the product you want to promote & generate its Promo Kit.

Check the product, price & Sales Page before publishing any copy. Update the copy if your offer has changed since generating the kit.

## 02. Make the copy your own

Review each piece of copy. Check that it:

* Sounds natural when you say it out loud.
* Describes what your product actually includes.
* Uses the correct price & product link.
* Makes claims you can support.
* Fits the video or post where you'll use it.

Keep the main message simple: who the product is for, what it helps them do & where they can get it.

## 03. Put it in front of the right viewers

Start with content closely related to your product.

For example, a dumbbell workout program fits naturally alongside a video about training at home. Use the ad-read script for the video & the shorter copy for its description or pinned comment.

Use a community post to introduce the offer to your wider audience. To add a video to your Sales Page, record your video sales letter using the VSL script.

You don't need to use every format at once.

## 04. Check your links

Use the tracking links provided by inkome when promoting your product.

Open each link before publishing. Check that it reaches the correct product page or checkout & works on mobile.

Tracking links help connect clicks & purchases to your promotions. Some sales may not be attributed because tracking depends on the integration & available events.

## 05. Review the results

Use Sales & Product Analytics to review clicks, sales & revenue.

* **Few clicks:** Try a clearer product mention or a more relevant placement.
* **Clicks but few sales:** Review whether your Sales Page, price & offer match what the promotion promises.
* **Sales from a particular promotion:** Use it as a starting point for your next piece of content.

Use these as starting points for testing. Change one thing at a time where possible so you can compare results.

## Need help?

Message us in the app or email [support@inkome.ai](mailto:support@inkome.ai). Tell us which product & Promo Kit format you're working on.